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Louvain Research Institute in Management and Organizations
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Session 1 : Choix en contexte non marchand
Session 2 : Questions de genre
Session 3 : Comportements alimentaires et bien-être
Session 4 : Communication Marketing
Session 5 : Dissonance, produits et marques
Session 6 : Engagement & eWOM
Session 7 : Shopping dans un environnement digital
Session 8 : Gaspillage
Session 9 : Imagerie mentale & tourisme
Session 10 : Consommation éthique
Session 11 : Luxe & prix
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Louvain Research Institute in Management and Organizations
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2018
4ème Journée de Recherche en Marketing du Grand Est
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Programme & Actes
LOURIM
Louvain-La-Neuve, Mons
PROGRAMME DE LA JOURNEE
(pdf)