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Working Papers

CERMA

2016

• Denis, E., and Pecheux, C. (2016). Self-interested motivations of charitable giving: an exploratory analysis (Working Paper No. 2016/10). Retrieved from Université Catholique de Louvain – Louvain School of Management Research Institute: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/lsm_wp_2016_10_EtienneDenis.pdf.

• Herak, I., Kervyn de Meerendré, N., Kameijeski, R., and Martinie, M-A. (2016). Different approach to the theory of cognitive dissonance: perception of a dissonant consumer depending on her group belonging (Working Paper No. 2016/08). Retrieved from Université Catholique de Louvain – Louvain School of Management Research Institute: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/2016-08_Herak.pdf.

2015

• Cambier, F., and Poncin, I. (2015). Customer Empowerment Strategies seen by the non-participants : an exploratory research (Working Paper No. 2015/25). Retrieved from Université Catholique de Louvain – Louvain School of Management Research Institute: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/Cambier.pdf .

• Leclercq, T., Poncin, I., and Hammedi. W. (2015). Ten years of value cocreation : an integrative review (Working Paper No. 2015/24). Retrieved from Université Catholique de Louvain – Louvain School of Management Research Institute: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/Leclercq.pdf .

• Bruneau, V., Zidda, P., and Swaen, V. (2015). Measuring customers' behaviors in loyalty programs : scale development and validation (Working Paper No. 2015/20). Retrieved from Université Catholique de Louvain – Louvain School of Management Research Institute: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/Virginie_20.pdf.

• Munten, P., Janssen, C., and Swaen, V. (2015). Using infomercials to communicate about CSR : A way to enhance credibility ? (Working Paper No. 2015/19). Retrieved from Université Catholique de Louvain – Louvain School of Management Research Institute: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/wp_munten.pdf.

• Denis, E., and Pecheux, C. (2015). Charitable giving : an exploratory analysis of Belgian donators (Working Paper No. 2015/12). Retrieved from Université Catholique de Louvain – Louvain School of Management Research Institute: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/Denis.pdf .

• Baldewyns, E., and Schuiling, I. (2015). Stratégies digitales des marques de luxe - analyse empirique et comparative des marques Louis Vuitton, Gucci et Chanel (Working Paper No. 2015/08). Retrieved from Université Catholique de Louvain – Louvain School of Management : https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/schuiling.pdf .

2014

• Vandenbulcke, V., Ducarroz, C., and Fouss, F. (2014). Evaluationg the impact of personalized recommendations : Application in the mass-retailing sector (Working Paper No. 2014/22). Retrieved from Université Catholique de Louvain – Louvain School of Management: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/vdb_22.pdf.

2013

• Janssen, C., Swaen, V., and Dupont, B. (2013). The determinants of consumer perceptions of greenwashing (Working Paper No. 2013/36). Retrieved from Université Catholique de Louvain – Louvain School of Management: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/lsm_wp_2013_36_BD.pdf.

• Bruneau, V., and Zidda, Z. (2013). Why do customer attitudes towards loyalty programs matter a lot ? (Working Paper No. 2013/35). Retrieved from Université Catholique de Louvain – Louvain School of Management: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/lsm_wp_2013_35_VB.pdf .

• De Roeck, K., Swaen, V., and El Akremi, A. (2013). The impact of CSR on employees' attitudes : testing an integrative framework through the lens of the social identity theory (Working Paper No. 2013/10). Retrieved from Université Catholique de Louvain – Louvain School of Management.

• Chumpitaz, R., Paparoidamis, NG., Bartier, A-L., and Swaen, V. (2013). Modeling Buying Intentions : The Role of Nostalgic Value, Authenticity and Brand Attachment (Working Paper No. 2013/09). Retrieved from Université Catholique de Louvain – Louvain School of Management: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/WP_Bartier_2013.pdf.

• Janssen, C., and Swaen, V. (2013).Enhancing CSR communication credibility : on the use of infomercials (Working Paper No. 2013/07). Retrieved from Université Catholique de Louvain – Louvain School of Management: https://www.uclouvain.be/cps/ucl/doc/ssh-ilsm/images/WP_LSMseries_2013-07.pdf .