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Research seminars

CERMA

April 15, 2016 (Namur, UNamur)

  • Researcher: Thomas LECLERCQ (UCL)
  • Topic: Essays on the engagement mechanics in the value co-creation process: the case of gamification

March 11, 2016 (LLN)

  • Researcher: Dr Mathieu Jahnich (CEO of Sircome and lecturer)
  • Topic: Influence of Lifetime Information on Consumer

March 11, 2016 (LLN)

  • Researcher: Prof. Dr Valérie Swaen (UCL)
  • Topic: Labelling the Durability of a Product through the Lenses of Intertemporal Choices Theory: A Work in Progress

February 5, 2016 (LLN)

  • Researcher: Virginie Bruneau (PhD student, UCL and UNamur)
  • Topic: Consumer Participation in Loyalty Programs

January 29, 2016 (Mons)

  • Researcher: Marion Garnier (SKEMA Business School, Lille)
  • Topic: Libérez le Batman en vous.  Le cosplay et la consommation de genre

 

 November 20, 2015 (Mons)

  • Researcher: Prof. Luc Greenacre, School of Marketing, University of South Australia
  • Topic: Conflict between Top-down and Bottom-up Visual Processing

March 13, 2015 (LLN)

  • Researcher:Prof Maggie Geuens (Ghent University, Belgium)
  • Topic: Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases

 

November 7, 2014 (LLN)

  •  Researcher: Prof. Laura Marie Schons (Ruhr Universität Bochum, Germany)
  • Topic: What Companies Can Do (Wrong) in Selling Sustainable Products?

November 7, 2014 (LLN)

  • Researcher: Prof. N. Kervyn (UCL & Mars Inc.; Belgium)
  • Topic: Emotion and Advertising Effectiveness

October 3, 2014 (LLN)

  • Researcher: Dr Melania Zaglia (Mars Inc.)
  • Topic: Cognitive, Emotional and Social Processes with Brand Communities and Their Impact on Brand Support and Loyalty.

April 4, 2014 (Mons)

  • Researcher: Prof Michael Antioco (EDHEC Business School, France)
  • Topic: What's in a Word?  an Analysis of Western Multinational Companies'Global Press Releases

March 21, 2014 (LLN)

  • Researcher: Prof. Magda Nenycs-Thiel (University of South Australia, Te Erhenberg-Bass Institute for Marketing Science)
  • Topic: Price Promotion Framing: Making Lemonade from this Lemon

January 9, 2014 (LLN)

  • Researcher: Prof. John B. Ford (Old Dominion University, USA)
  • Topic: Cross-cultural Scale Development: an Emic-Etic Balancing Act

 

 

2013

April 19, 2013 (Mons)

  • Researcher: Prof. Béatrice Parguel (Paris-Dauphine University)
  • Topic: Counterproductive Envrionmental Performance Displays: Lessons from the Automotive Sector

March 8, 2013 (Mons)

  • Prof. Melea Press (University of Bath School of Management)
  • Topic: Ideological Challenges in Changing Market Orientation

February 1, 2013 (LLN)

  • Researcher: Prof. Joëlle Vanhamme (EDHEC Business School, Lille)
  • Topic: Theoretical lenses for understanding the CSR-consumer paradox

February 1, 2013 (LLN)

  • Researcher: Prof. Joëlle Vanhamme (EDHEC Business School, Lille)
  • Topic: Theoretical lenses for understanding the CSR-consumer paradox
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