Reading Research Seminar in Marketing - Prof. Taemin KIM

Speaker: Prof. Taemin KIM, Fayetteville State University, North Carolina, USA

Venue: TBD

Title: READING RESEARCH SEMINAR IN MARKETING - 1st session

This Marketing Research Seminar is part of a seminar serie including 5 sessions in Q1 and Q2.

ECTS: 5 ECTS for all sessions

Prerequisite: DSM admission criteria

Duration: 20h of lectures

(+ 30h of lecture preparation + 30h of individual project = 80h)

Language: ENGLISH
 

COURSE CONTENTS

Aim of the course

The aim of the course is not only to help students develop their critical look at research papers but also to provide them with a comprehensive understanding of some important conceptual and empirical developments in marketing research.

Course content:

The course will be organized around 5 thematic sessions. For each session, students will be asked either to read a handful of papers that provide a converging perspective on an important research topic. Students will be asked to prepare a written and oral presentation of one of the assigned papers to be presented during the session in order to start the discussion.

Maximum number of participants: 15

Deadline for registration: November 10th

Registration handled by: Pr. Nicolas Kervyn