Caroline Ducarroz

Professeure

SSH/LSM -- Louvain School of Management

SSH/LRIM -- Louvain Research Institute in Management and Organizations (LRIM)

Postmail address

LSM
Chaussée de Binche 151/M1.01.01
7000 Mons

caroline.ducarroz@uclouvain.be

LSM

Phone

+32 65 32 34 12

Caroline Ducarroz holds a PhD in Management Sciences from the Catholic University of Mons (FUCaM). She is Professor of Marketing at Louvain School of Management, the Business School of the Catholic University of Louvain (UCL), on the Mons campus. She has been a visiting PhD student and visiting researcher at Stern School of Business (New York University, USA).

She is part of CCMS - "Research Center on Consumers and Marketing Strategy", and is affected to the "Louvain School of Management Research Institute" (LOURIM).

In another field, Prof. Caroline Ducarroz volunteers in Make-A-Wish Belgium South, the organisation that grants the wishes of children with life-threatening medical conditions, to enrich their life with hope, strength and joy. She is member of the Board of Make-A-Wish Belgium South since 2013, and is member of the organizing committee of the annual concert of this organisation (Brussels Expo, December 2012, December 2013), as a production assistant.

Professor Caroline Ducarroz obtained the "Excellence Teaching Award" 2014 of Louvain School of Management (LSM), with professors Claude Pecheux and Nadia Sinigaglia.

Courses

Name	ID
Strategic Marketing	MGEHD2140
Strategic Marketing	MLSMM2113
Price Management	MLSMM2132
Methods & Models in Marketing	MLSMM2135

Research interests of Prof. Caroline Ducarroz mainly concern:

Auction systems and bidders' behavior, mainly in collaboration with Prof. Eric Greenleaf (New York University , USA) and Prof. Sha Yang (University of Southern California , USA)
C. Ducarroz, S. Yang, E. Greenleaf (2016). Understanding the Impact of In-Process Promotions: An Application to Online Auctions. Journal of Marketing, Vol. 80 (March 2016), 80–100.
Recommendation systems in the mass-retailing sector. In this context, she is the supervisor of the doctoral thesis of Virginie Vandenbulcke (PhD student UCL), in collaboration with Prof. François Fouss (UCL).
V. Vandenbulcke, C. Ducarroz, F. Fouss (2015). Evaluating the impact of personalized recommendations: Application in the mass-retailing sector. Proceedings of the "44th European Marketing Academy (EMAC) Conference”, Leuven, Belgium.

Furthermore, she started in 2012 developing a yearly barometer of the activities of small and medium-sized enterprises (SME) in Wallonie Picarde (Belgium), in collaboration with Wapinvest (the “invest” organization created by the Walloon Region to financially support SME’s activity), with Th. Leclercq (PhD student UCL). This new tool aims at providing SME with information about SME’s activity in their region, and also at making prescribers (banks etc.) and political leaders aware of the socioeconomic and business reality as perceived by SME in Wallonie Picarde.